Gamers won't hear about your game just because it exists. Almost every successful game had incredible momentum at launch, a result of a planned, orchestrated and executed debut even if it felt organic.

Your game is amazing - now get help to put together a plan to reach your passionate core audience.

Chris Enock - Marketing Consultant

Services

Go To Market Planning and Execution

Leveraging Steam Ecosystem

Standout from the other 19,000 games launching on Steam this year through effective tagging, Steam Next Fest and sales events.

Positioning and Targeting

Creatively articulate (through trailers, art, etc) how your game is compelling and superior to any other for your particular audience.

Org Design and Hiring

What essential skills and roles you need to marketing, publish and launch your game. I also have an extensive network of excellent candidates for many roles.

Go-To-Market Plan Creation / Review

Create a comprehensive plan on how to take your game into Early Access or Launch - or review an existing plan for gaps and where to improve.

Many other services available

Chris Enock's Experience

20+ Years of Bringing Successful Games to Market

Most people know me for planning and running the marketing for the launch of League of Legends, then running Riot's Publishing for over 10 years, but my career spans over 20 years in gaming.

I started as a programmer making racing games, got my MBA from Kellogg (Northwestern), and then worked as a Global Brand Manager launching Guitar Hero titles at Activision | Blizzard.

At Riot, I was one of the first 50 employees and launched League of Legends on a shoe-string budget as a new IP from an unknown publisher, through building a dedicated core community of advocates and influencers.

I scaled the Riot Publishing team from a scrapy two-man squad into a professional organization with over 100 people in communications, brand, community, eCommerce, esports, and creative. As the Head of Publishing, I setup the Go To Market teams for Valorant, Legends of Runeterra and Wildrift.

At both Improbable and Frost Giant where I led the publishing teams, I created a go-to-market team and launched game (Scavengers and Stormgate respectively) into Early Access and through the product lifecycle on Steam.

Linked In Profile

Go To Market

Led the Go To Market planning, and execution for dozens of game launches across PC and console for startups and big companies.

Steam

Took two AA titles into Early Access and launched Stormgate on Steam.

Org Design

Built Riot's Publishing Team from 2 people to over 100 across communications, brand, community, eCommerce, esports, and creative. Created Publishing Teams at Improbable and Frost Giant.

Shouldn't We Work Together?

Let's have a no-pressure discussion of if there are ways that I can help your team bring its game to market

Go To Market Consulting